Bookmark and Share
AUDIO BOOKS

GENERAL BOOKS

Accounting/Finance

Biography

Branding

Business/Management

Career

Children

Computers

Cooking

Education

Family/Parenting

Fiction

Health Care

Investments

Leadership

Lifestyle & Leisure

Marketing

Others

Reference

Relationships

Self Improvement

Sports

Travel Book

CHRISTIAN BOOKS

CHRISTIAN MUSIC

MARKETPLACE

VCD / DVD

The New Rules of Marketing and PR
The New Rules of Marketing and PR
Product Code: 0470547812
Author / Contributor: Wiley Publishing
Our Price: S$27.90
Retail Price: S$32.80
You Save: S$4.90 (15%)
Product Weight: 0.38kg

Author: David Meerman Scott
Publisher: John Wiley & Sons
Binding: Paperback
Availability: Usually ships within 12 - 14 working days depends on stock availability.

Marketing:  A completely revised and updated edition of the "BusinessWeek" bestseller on effective, modern marketing and PR best practices.

"The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work.

This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of "World Wide Rave, " from Wiley

"The New Rules of Marketing and PR, Second Edition" gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign. 

Current Reviews: 0
Reviews Write Review
You have 0 item in your cart
Cart Content
Checkout
My Account  |  Login
  

Unsubscribe